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Who Is Your Audience?
Understanding the type of people who visit your site is a very important
task because you can use that information to enhance your site to suit
them. As a result, you will gain more loyal returning visitors that come
back again and again for more.
What is the age level and what kind of knowledge does your audience have?
A layman might linger around a general site on gardening, but a
professional botanist might turn his nose at the very same site.
Similarly, a regular person will leave a site filled with astronomy
abstracts but a well educated university graduate will find that site
Take your audience's emotional state into consideration when building your
site. If a very irritated visitor searches for a solution and comes across
your site, you will want to make sure you offer the solution right up
front and sell or promote your product to him second. In this way, the
visitor will put his trust in you for offering the solution to his
problems and is more likely to buy your product when you offer it to him
When you design the layout for your site, you have to take into account
the characteristics of your audience. Are they old or young people? Are
they looking for trends or are they just looking for information served
without any icing on the cake? For example, introducing a new, exciting
game with a simple, straightforward black text against white background
page will definitely turn prospects away. Make sure your design suits your
site's general theme.
Try to sprinkle colloquial language in your sites sparingly where you see
fit and you will create a sense that your audience is on common ground
with you. This in turn builds a trusting relationship between you and your
audience, which will come in useful should you want to market a product to
Should I Create a Website? Do I Need One?
People always want to follow the latest thing, be it in fashion, sports,
that kind of thing. Websites have become a necessity to almost everyone.
Companies, businesses, individuals, even young adults have created
personal websites with their respective purposes, be it for profit, or for
What one must consider, however, before creating a website, are the
factors in which must be put to thought before doing so, such as the cost,
maintenance, use, web host and so forth.
Firstly, associating with the cost, we must always try to find an
affordable host, not spending too much, nor too little. A cheap host does
not exactly symbolize a credible reliability rating, but we must always
look for value for money deals. Also, regarding the efficiency and
server/web host reliability, there are many cases of web hosts not
providing the service they had assured other people, some had even shut
down and were nowhere to be seen. Keep this note in mind, as if you would
like a long-lasting website, this would be the first thing to look for.
Next, would hiring a professional be affordable? Is it the best option?
For simple websites, we could always pick up the coding, or even use
programs, as it is relatively simple. However, when it comes to more
complex coding, and when you want it to do a tad more than just providing
information, hiring help in doing so would be the best way. Not only in
terms of design, but security is also a key factor in assuring a quality
website. If the website also acts as a portal for businesses, security
would definitely be the issue here.
So, having considered the things to do before building a website, do we
actually NEED one? If creating one would boost sales or promote positive
implications to oneself, then by all means, go ahead and do what’s best.
Yet again, planning is the key to success, in everything we do.
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